Cluetrain Manifesto update
Doc Searls and David Weinberger, who co-authored The Cluetrain Manifesto a couple of years back have made World of Ends — an inspiring Internet Manifesto in 10 headlines about “What the Internet Is and How to Stop Mistaking It for Something Else.”
As Cluetrain Manifesto it’s Internet Evangelism with a political bite and a good sense of humour, like this qoute.
Perhaps companies that think they can force us to listen to their messages their banners, their interruptive graphic crawls over the pages we’re trying to read will realize that our ability to flit from site to site is built into the Webs architecture. They might as well just put up banners that say “Hi! We don’t understand the Internet. Oh, and, by the way, we hate you.”
It’s really a good read.
Beware of heavy rhetorics, though…