Edward Tufte: The Cognitive Style of Powerpoint
Lars Pind persuaded me into buying Tuftes ‘Visual Explanations’ a couple of years back. And it’s a remarkable book. A real beauty about the visualization of data. Rrrr. (where did that come from??)
I just ordered his new 24 pages full-color essay about powerpoint presentations. A phenomena I have never learned to love nor use. And the title is wonderful. ‘Cognitive’ and ‘PowerPoint’ in one sentence is something very few would dare.
And $12 shipping included is not bad these days…
Soon… (I chose the cheaper surface shipping, so I guess it won’t be here the first month or two…)
I’ll be back with a review or just a thumbs up/down.
2003-06-09 UPDATE: It’s here and I can only recommend it!
It is a bit harsh on PP, but I think it’s an important read for those who, as myself, is on the verge of a intensive PP-project (teaching materials in my case).
Bullet outlines, low info-resolution, presentation metaphors, statistical evidence and the sequentiality of the slide format are some of the subjects the paper deals with.
According to Tufte PowerPoint mimics the bureaucracy and values of the commercial heavily marketing-inflicted world of its mother, Microsoft. And that this inherited cognitive style should be taken seriously in the making of slide sets. I think I agree. I am not that ‘anti’ myself, but he does have a lot of good points and lots of wit to go with it.
Update II (2003-10-20): Via Joel I found Aaron Swartz’s bullet-version of the Tufte essay. It covers the most ;-)
Update III (2003-11-06): Tufte described as The Dispassionate Statistician by Jessica Helfand of DesignObserver.com
Update IV (2003-12-16): Peter Coffee: Presentation tools don’t skew data, people do — Counters Tufte by saying that the blame is not on the tool but on the training of people using the tool. I sort of agree, but still: the fact is that most people have not been trained and most likely never will. Which kind of throws the causal ’cause’ back to PowerPoint.