Monitoring Dalager

“Blogging the Market – How Weblogs are turning corporate machines into real conversations”

Weinberger provided this link to a lenghty paper by George Dafermos on the importance of real voices in corporate communication. And weblogs as a way to facilitate the inevitable. Cluetrain taken further.

update:

It’s obvious that most companies are bewildered by the ever perplexing web of conversations that the network of networks is actually made of. On the one hand, they are not willing to abandon their mass-driven, one-way approach to the market and engage into real conversations.

There is no need to do so: bombarding customers with marketing messages works fine (that’s what they think anyway) and lobotomising employees with the hierarchy axe so that they are unable to have their own mind also works. On the other hand, there is the Net which envisages an ideal infrastructure for circulating ideas and indulging into conversations.

This is the great tension that management currently strives for reconciling: how to make use of the Net without deviating from established best practices, how to network without becoming really networked, how to connect without being connected.

Not bad. More will come. Stay tuned.

Dette indlæg blev skrevet Monday, 12. January 2004 kl. 9:29 og er gemt i Blogging. Du kan følge kommentarerne til indlægget via følgende feed RSS 2.0. Du kan springe ned til slutningen og efterlade en kommentar. Pinging er ikke tilladt i øjeblikket.